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The Drastic Measures Jessica Simpson Considered To Save Her Fashion Empire

In 2019, you could say things weren’t going so well for Jessica Simpson. She was laying in a hospital bed, 34 weeks pregnant with a severe case of bronchitis. Interestingly enough, that’s the moment she and her mom Tina decided to take over ownership of their company in what would become a two-year battle. Jessica spoke to Bloomberg Businessweek for a cover story and said she was determined to win back her company — and would resort to drastic measures to do so. “We’ll borrow against our homes,” said Jessica. “Even if I have to go live in a little, tiny place in Ireland, I will.”

Thankfully for Jessica and her family, it wouldn’t come to that. As luck would have it, Sequential, the company that owned a majority of the Jessica Simpson Collection, filed for bankruptcy in August 2021, leaving the Simpsons the opening to save their business. They offered a $65 million bid for a majority state, backed largely by themselves and two lenders, and won in November, per Bloomberg Businessweek.

Now, Jessica is just thankful to have full control of her company. “It means the absolute world to me to be able to take over complete ownership of my brand,” Jessica told Footwear News. “After 16 years in business I feel ready to meet this next exciting phase with open arms.”


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